20. July 2018

Lewis Hamilton, the British Formula 1 ace with 62 Grand Prix wins under his belt (the second highest tally ever, after Michael Schumacher), is the new brand ambassador for American brand Tommy Hilfiger. 

Tommy Hilfiger has partnered with British Formula One racing champion Lewis Hamilton as the new global brand ambassador for Tommy Hilfiger menswear. To coincide with the launch of the SS18 menswear collections this spring, the dynamic partnership pushes forward the growing menswear styles across all ranges, including the Hilfiger Collection, as seen on the catwalks, the refined Tommy Hilfiger Tailored collection, the core Tommy Hilfiger menswear range and the seasonal swimwear and underwear collections for summer 2018.


“I have always admired Lewis’ incredible endurance during the race, as well as his unique style off the track, which speak to the new generation of Tommy Guys,” said Tommy Hilfiger. “He has built his incredible career as a racing driver with passion, dedication and extremely hard work – values that I embraced when founding my brand. We have a history with Formula One, and this partnership builds on our heritage of collaborations within the world of motor sport.”



“I believe in the power of fashion and innovation to celebrate individuality and break conventions, like Tommy Hilfiger,” said Lewis Hamilton.



“Tommy’s designs inspire me to be bold in every outfit that I put together outside of the racing track, expressing my creativity and eclectic style with confidence. His groundbreaking TOMMYNOW experiential events are one-of-a-kind, and I’m very excited to partner with such visionary brand.”


Connecting with the next generation of Tommy Hilfiger fans through exciting partnerships with contemporary icons, influencers and top models, such as Gigi Hadid, dynamic producer duo The Chainsmokers and tennis champion Rafael Nadal, the American fashion brand is fast becoming the creative fashion label of modern times, with a distinct fashion-forward and street-style edge.



Are You ready?